I’m probably not going to make it a habit to blog about each and every TV ad we do but I thought it would be nice to highlight the next ad in our Laptop Hunters series. This time we’re introduced to Giampaolo, a recent college grad and engineer. Giampaolo is looking for a laptop that has portability, battery life, and is powerful – for under $1,500. Here’s how his “hunt” went:
Laptop Hunters #2 - Giampaolo
In case you missed my introduction to Laptop Hunters (and the first Laptop Hunters ad with Lauren) – you can read my post here.
Awesome awesome!!!! i love new ADV :D
Pls Brandon Remember Funclub Lauren ;)
http://tinyurl.com/dk4dpj
$1500, wow thats a lot of money.
The guy really does have "really big hands" so I guess you had to do the responsible thing and give him a higher budget for his needs.
Nice dig at the Mac in this advert though, kinda an agressive advert.
Works well.
I saw my laptop on that ad that he was browsing through. :P
Oh yeah I saw the Mac dig too!
I wonder how much Microsoft paid him to say that, even though they did make a valid point.
That's a great commercial! Get ready for some Apple junkies to rip it apart... something like "for only $2,000 more he could have gotten a Macbook Pro with the same specs AND bluetooth!"... something to that effect...
Can you give us a model number/configuration of the one he got?
Hi! Here is an idea for your next commercial.
Go around looking for Gaming PCs and compare it to "non-PCs" wink wink.
That would be an awesome advert for PCs and Windows.
Hi cfischer83,
Looks like Engadget has the answer to your question, I quote:
"he walks out of Fry's with an HP HDX 16 that features a 2.4GHz Core 2 Duo, NVIDIA GeForce 9600M GT graphics, 4GB of RAM, and a 500GB drive -- raw numbers that would cost you $2,499 from Apple, although you'd be getting a vastly better display. Fair?"
Full article here:
www.engadget.com/.../microsofts-second-laptop-hunters-commercial-giampaulo-buys-an
Actually theres some more info on the net about this ad, some good like it was shot at the San Marcos Frys Electronics (which is a real nice store and totally better than the one in San Diego, although Frys is a great store in general, hope it expands to more places to fill the void of CompUSA and Circuit City.
Some bad though like he should have got a higher res screen. On average though I would say its a winner as it helps shed off the John Hodgman PC user stereotype, and replaces it with the "real" young guy with big hands "Giampaolo" or young lady who lit a fire "Lauren".
Check out the specs or buy at Frys:
shop2.frys.com/.../5806793
Giampaolo you should have got a more expensive laptop dude, hey thats just me though.
Im guessing you got a pretty sweet deal out of it though free laptop and internet fame!
Perhaps the best thing about these ads though is I cant imagine they could be parodied by apple easily, they would only draw attention to the ads which would kinda defeat the purpose. So I would say a definately a win for the Microsoft Marketing Department.
Now this ad barely makes any sense. Giampaolo's selection falls short of at least two out of three of his main requirements:
- Portability? The beast of a machine he chose is one of the heavier laptops available, weighing in over 7lbs, with some of the chunkiest dimensions!
- Battery life? Most reviews from real people that I've read for this laptop have said it manages less than 2 hours. That's pretty poor by modern standards. (Related note: the Microsoft Laptop Scout website doesn't offer battery life as a filter... or doesn't seem to mention it... at all. Seems like an glaring omission.)
At least Lauren got the 17" she was after. At $1099 -- presumably post mail-in rebate -- is Giampaolo's choice "too cool" for her too? (Choice may be one of the messages the series promotes, but there's already a lack of coherency across the first two ads.)
Still no mention of the one thing Microsoft provides for the computer: "Nice work. It's [Vista Home Premium]." Neither customer starts with the requirement for Windows, and that has to be worrying to anyone thinking long-term. They only end up with Windows boxes because it happens to be preloaded on the machine they chose.
Glad I got my customized uber high end Dell XPS 1530 for 1200 on Black Friday and saved approx $550!!.
Pretty cool web video. Made from official source of the cool app?: www.web-video-player.com
Similar to the tutorial on google blog:
funny-video-youtube.blogspot.com
Good Adv. :)
i Love You Micr. :)
Thanks Brandon For Shared,
Ha! Engadget is pointing fingers at a Microsoft+Hp relationship. That may be. However, I think HP has some great PCs that offer a lot of features, slick design, and for a great price.
I have an HP at home. It's 3 years old now, but it still works great. I've been looking at the new HP TouchSmart laptops (www.shopping.hp.com/.../computer_can_series.do).
These aren't exactly the most graphically powered machines, but they offer enough of everything I need for development tools, email, web, and office. Plus the added "coolness" of multi-touch screen.
The point that MS is making with these ads is valid. Although people can go home and put Ubuntu, Fedora, or whatever other OS they want on the machines, most people won't. So 99% of the PCs that walk out of a given store are selling Windows to the customer and getting that customer hooked on the "Windows Experience." Sure, it's built into the package, but that is still money in Microsoft's pocket because it gives retailers and manufacturers the perception that Windows is a brand people want to buy.
I guess these ads have been eliminated?
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