First, let me introduce myself.  My name is Mark Relph and I am a Senior Director with the Windows Product Strategy Group and I lead a group known as the Windows Ecosystem Team. My team and I focus on a few specific areas – compatibility of applications & hardware, working with our partners and driving developer excitement for Windows 7 (and beyond). As we count down to the launch of Windows 7, I will be posting updates from all of these areas.

Partners, both hardware and software, are essential to Windows. They build the products that help you at work or entertain you at home. We call this our “ecosystem” of partners and they help to make your experience with Windows great. So, with the launch of Windows 7 right around the corner, I want to spend some time talking about the Windows 7 Logo Program that highlights the products from this ecosystem of great partners.

The Compatible With Windows 7 Logo is designed to help customers make better purchase decisions by identifying products that have passed Microsoft designed tests for compatibility and reliability with Windows 7. Since we designed Windows 7 to be compatible with the products you use every day, many of these products will just work and thousands of partners are committing to meeting an even higher quality bar.

For Windows 7, we’ve made a number of changes to the Logo criteria and the process for granting Logo status. Our goal is to make the “Compatible with Windows 7 Logo” about the customer and ensuring them the best experience possible with Windows. A few of the changes we made include:

• We focused on robust testing requirements to ensure optimal Windows 7 experience. Products that receive the Logo are checked for common issues to minimize the number of crashes, hangs, and reboots experienced by the user.
• To be granted the Logo, products are tested to work with all versions of Windows 7 including 64-bit. This is an important change since 64 bit systems are becoming more mainstream.
• We changed the testing process, reducing the amount of paperwork required and making it less expensive for our partners to achieve the logo.
• We reached out to partners earlier giving them more time to test their products for use with Windows 7

These changes have already been met with positive results from our partner community. For the last several months we have been running a program for partners called Ready.Set.7 designed to help them achieve the logo. There are already over 6000 products that have received the logo and many more are added every day. You can see some of the partners who have already passed the logo tests at readyset7.com.

Like I said, the Logo is really about our end-users. We have a simple goal to help Windows customers to easily find great products that work exceptionally well with Windows 7. Hardware and software products that receive Compatible with Windows 7 Logo offer many advantages for our customers:

• It is very easy to identify products that are for Windows 7. The logo will appear on packaging and on retailer websites
• Devices that carry the logo will work seamlessly. For example, a digital camera will automatically transfer photos or a wireless router will easily be set up in minutes and you can add a wireless device to Windows 7 that has received the logo in seconds.
• Software will install without worry. Applications and drivers are signed so that you know the file has not been tampered with and can trust there is no malware or spyware.

If you are in the market for new hardware or software and you want to know it will work well with Windows 7, look for the Compatible with Windows 7 Logo.  If you are a software or hardware vendor, see how other partners are getting ready and learn more by visiting readyset7.com

You will hear more from me about the Windows Ecosystem in future posts and you can follow me on Twitter @mrelph.

Update: To be clear, this program “Compatible with Windows 7” is intended for applications and devices you purchase after you get a computer, which is why supporting 64-bit Windows 7 is a logo requirement. As part of the Windows 7 Logo Program for computers, we have separate requirements that ensure PC’s will have a great Windows 7 experience out of the box and can upgrade to any edition of Windows 7. We’ll have an update on PC’s and what you’ll see on shelves in the coming weeks.We already have tons of great new PC’s in the pipeline running 32-bit and 64-bit  in all types of form factors including small notebook PC’s (netbooks), tablets, desktops and all-in-ones)

We are all experiencing the results of the economic “reset”. Companies and consumers are scaling back spending to lower levels despite modest signs of growth. However, we are all recognizing that you cannot simply save your way to success. Costs savings are critical but not enough. In response to this, businesses are emphasizing efficiency which includes trimming costs but also involves increasing productivity and innovation for sustained growth. Microsoft is calling this the New Efficiency.

As mentioned last week by Stephen Rose, Microsoft is hosting a special VIP Business Leadership Roundtable event on September 29, 2009 in San Francisco from 9 to 10:30am Pacific to discuss the New Efficiency and other relevant trends.

Attendees are encouraged to join in on the conversation with our CEO Steve Ballmer and co-host Robert Youngjohns as they discuss major trends in the workplace and the role of technology in driving growth and competitive advantage during this economic reset. Steve and Robert will be joined by a panel of early adopter customers representing key industries like automotive, hospitality, transportation and IT. Attendees will get a close look at how real companies are justifying IT investments across the desktop, server, and network and beyond. The event will be broadcast live over the web and listeners will be able to submit questions to Steve Ballmer and the rest of the panel.

Add the event to your calendar and watch it live here at www.TheNewEfficiency.com.

Things are heating up as we ramp up for Windows 7’s launch on October 22nd!

Most consumers will experience Windows 7 one of two ways, either by upgrading their existing PC or by purchasing a PC with Windows 7 preloaded. At work, most of our business customers have their own in-house IT support (or a dedicated partner that they work with) to deploy new versions of Windows.

For the customers that want to upgrade their own PC (and have experience installing Windows), an overview of the process is provided below.

For customers running Windows Vista:

Once Windows 7 is available on October 22nd, customers will be able to upgrade from their current edition of Windows Vista to a corresponding edition of Windows 7. For example, it is fairly straightforward to upgrade from Windows Vista Home Premium to Windows 7 Home Premium or from a 32-bit version of Windows Vista to a 32-bit version of Windows 7. The process involves inserting the appropriate Windows 7 installation disc, running the setup program, and choosing the “Upgrade” installation option. An Upgrade is the fastest and easiest type of installation and will preserve your files, settings, and programs.

For customers running Windows XP:

Customers who wish to upgrade from Windows XP to Windows 7 will need to follow a different upgrade process due to the changes in PCs since the introduction of Windows XP in 2001. To upgrade from Windows XP to Windows 7 you must first determine if your PC meets the minimum system requirements using the Windows 7 Upgrade Advisor. Assuming it meets the requirements, you can install Windows 7 using the “Custom” installation option. A custom installation does not preserve your files, settings or programs so you need to first back up your data to an external drive and re-install your programs once installation has completed.

If you are upgrading from Windows XP to Windows 7 and installing it yourself, we have detailed step-by-step instructions here.

If you are a business customer, please note that there are other migration options for you that include a broad range of deployment tools and guidance to assist your migration to Windows 7. This also includes solutions to assess application and hardware compatibility. Please visit the Springboard Series.

For customers who want to upgrade to Windows 7:

We’ve received a lot of questions from our customers about getting Windows 7 before October 22nd. While you won’t be able to go into a store and purchase a copy until then, you can take advantage of our pre-order option which is available now via the Microsoft Online Store as well as a variety of participating retailers.  If you’re an eligible college student, you can also take advantage of a sweet deal on Windows 7 for $29.99 by visiting http://www.win741.com/. And, if you have multiple PC’s at home, then on October 22nd for a limited time, you’ll be able to get the Windows 7 Family Pack Offer, which will provide 3 Upgrade Licenses for $149.99.  Look for more details on this soon.

For more information on moving to Windows 7, I suggest you read our Windows 7 Upgrade FAQ which answers many of the commonly asked questions regarding moving to Windows 7.

Based on reader comments, I know many are college and university students. I figured I would take a moment to highlight a great deal for those folks we’ve announced today. For a limited time, we are offering the LOWEST PRICE ($29.99 in the US) for Windows 7 exclusively to college and university students. This offer is perfect for students who are not planning to buy a new PC but want to experience all the benefits that Windows 7 will provide. To learn more about the offer and to check eligibility, students should visit www.Win741.com.

Students in the US can pre-order their copy of Windows 7 in the US starting today and students in the UK can pre-order their copy beginning on September 30th (pre-ordered copies will be available for download beginning October 22nd). Australia, Canada, France, Germany, Korea and Mexico can participate in this offer on October 22nd (Windows 7 GA).

Windows 7 is easy to use and great to take on the go to class as well as staying in touch with friends and family via Windows Live!

Windows 7 gives university students the tools they need manage their work (including an easy to use design, the ability to easily connect to devices, and take on the go to class and the library), stay in touch with friends (with Windows Live Essentials) and have fun (including Windows gaming, Windows Live Movie Maker and Windows Media Center to interact with TV and movies).

Check out our new Windows 7 ad! I thought it was far too cute to pass up sharing with everyone.