Most people buy a PC preinstalled with the edition of Windows that meets their unique needs. However, for some customers their needs may change over time.
With Windows Anytime Upgrade (or WAU), we make it super easy and convenient for the small number of customers who’s PC needs evolve to need a higher edition of Windows 7.
There are a couple of specific situations where we think WAU will prove useful:
Windows 7 Starter to Windows 7 Home Premium: $79.99
A customer may purchase a netbook thinking they would use primarily it for email. Over time, they find they are using that netbook as their primary every-day PC. That person decides they want their netbook to do more. If the netbook is running Windows 7 Starter (or Windows 7 Home Basic in select markets), WAU makes it super easy to upgrade to Windows 7 Home Premium. Moving to Windows 7 Home Premium will allow that customer to take advantage of features such as Aero Peek and other enhanced functionality in the Windows Taskbar in Windows 7 such as Taskbar Previews. Desktop themes are also enabled and so is Remote Media Streaming.
Windows 7 Home Premium to Windows 7 Professional: $89.99 Windows 7 Home Premium to Windows 7 Ultimate: $139.99*
* You’ll note that we’ve reduced the price of moving from Home Premium to Ultimate 12% in the US as compared to Vista pricing
Another case where WAU may come in handy is when a person wants the ability to connect to a business network (a “domain”). Using WAU to move up to Windows 7 Professional enables the customer to take advantage of the ability to join a domain and use Windows XP Mode to run older programs. When using WAU to move to Windows 7 Ultimate, you’ll get everything from the other editions plus BitLocker to keep your USB devices encrypted and secure and the ability to run your PC in any of 35 different languages (via Language Packs).
After Windows 7 is released to market on October 22nd, you will be able to buy a retail package that contains an upgrade key at a store near you for any of the 3 paths I highlighted above.
If you live in Australia, Belgium, Canada, France, Germany, Italy, Japan, the Netherlands, Spain, Sweden, Switzerland, the UK or the US (13 countries) – you will be able to purchase the upgrade from Microsoft online directly within Windows 7.
Whether you buy a WAU retail package from a store or online directly within Windows 7, the upgrade takes as few as ten minutes. This is because it only requires an upgrade key (no media). Your current programs, files, and settings will remain intact.
For a rundown of the Windows Anytime Upgrade experience, click here.
Now let’s talk about the Windows 7 Family Pack. Last week I confirmed we were doing a family pack for Windows 7 consisting of Windows 7 Home Premium for installation on up to 3 PCs.
Today, most homes have more than one PC in them. When you run Windows 7 on more than one PC on a home network, you can do more with features like HomeGroup. HomeGroup allows people to connect to PCs on their network and share files, music and photos with the whole family – easily. The Windows 7 Family Pack is an easy and affordable way to get all your PCs in your household running Windows 7 through licensing to install Windows 7 Home Premium on up to 3 PCs.
The Windows 7 Family Pack will be available starting on October 22nd until supplies last here in the US and other select markets. In the US, the price for the Windows 7 Family Pack will be $149.99 for 3 Windows 7 Home Premium licenses. That’s a savings of more than $200 for three licenses. This is a great value and we’re excited to be able to offer it to customers.
Hi, Mark Rogers here. I run the Software Ecosystem Team here at Microsoft. Building on Mike’s recent post on overall ecosystem readiness, I wanted give you a quick update on our progress helping developers get ready to serve the hundreds of millions of users of Windows with our next release.
We listened carefully to our partners on every continent, except maybe Antarctica, and overhauled our online content and tools for Windows 7. Millions of developers have been visiting the Windows Developer Center to take advantage of code samples, white papers, and tools. The team recently released the Windows 7 RC Training Kit for developers- which includes presentations, hands-on labs, and demos. Al Gillen recently released a whitepaper on Windows 7 and why developers should be considering this product now.
I also wanted to take a moment and highlight a new contest for developers called the Windows 7 Code Contest. The Windows 7 Code Contest is a worldwide contest recognizing and rewarding professional and hobbyist developers for applications showing off the features in Windows 7. Developers can prepare to innovate and Code to the Power of Windows 7! To sign up, developers can go here: www.Code7Contest.com. We made it easy to submit with short videos and submissions are already flowing in - I look forward to seeing what you come up with!
It’s exciting to see that, even before Windows 7 ships, we’re seeing software partners deliver products that are better with Windows 7 by taking advantage of new features. Here are a few examples.
Windows Touch and multi-touch features provide a natural, intuitive way for users to interact with PCs. Companies such as Roxio, Corel, and Cegid are all enabling Windows Touch in their applications. Roxio has been developing a range of applications and services designed for Windows 7 that use the full capabilities of our platform. Personally - my favorite is Roxio PhotoShow Touch. Here is what Michael Demeyer, Vice President of Corporate Products from Sonic Solutions, says about Windows 7 and Windows Touch:
We’re seeing new opportunities combining the power of online services with new features in Windows 7 such as Windows Touch. Our new PhotoShow Touch application on Windows 7 allows us to create an immersive and engaging experience for creating and editing slideshows with the touch of a finger. The new technology in Windows 7 has enabled us to shorten our time to market and expand our business as customers experience our new software first hand.
On the commercial side, we have Cegid Group who is integrating the desktop functionality, new functions, features, and gadgets of Windows 7 with its Cegid Business ERP product lines. Cegid takes advantage of the new Jump Lists, Search functions, and Windows Touch to connect people and information throughout the enterprise. Pierre Dianteill, Director of Marketing at Cegid Group, talks about early integration of Windows 7 in their products:
Cegid and Microsoft have a profound and long standing partnership providing both enterprise applications and vertical solutions to our mutual customers, world-wide. Cegid is a Microsoft Gold Partner and a consistent early adopter of Microsoft technologies. The early integration of Windows 7 within the Cegid Business ERP product lines demonstrates our on-going commitment to offer Microsoft based solutions delivering business value and competitive advantage to our customers.
Corel is taking advantage of new features in Windows 7 to deliver new and exciting ways for consumers to interact with creative software. New products in the works will support the newest features of Windows 7. Joe Roberts, Executive Vice President of Products at Corel, discusses bringing people closer to their content with Corel products and Windows 7:
Looking at the Windows 7 Release Candidate, one thing is absolutely clear -- Microsoft has it right. With the introduction of Windows Touch technology, Corel has the opportunity to design an entirely new generation of consumer graphics and digital media applications that will enable users to create in more personal and exciting ways. We believe the user should always be at the center of the creative process. With the hands-on capabilities in Windows 7, we're now able to foster more natural, connected interactions between people and their content, whether it is a favorite photo, video or digital painting.
Sensor and Location API’s in Windows 7 offer a platform for using sensor devices, such as light sensors or GPS sensors, to create environmental or location awareness in programs. FullArmor delivered a software-plus-services offering called PolicyPortal which utilized Windows Azure services for scale, and used sensor APIs in Windows 7 for location based tracking for theft deterrence and management, reducing hardware requirements and training, which directly reduced the cost of deploying the solution. Here is what Danny Kim, CTO of FullArmor, has to say about their products and Windows 7:
Our goal with Windows 7 is to help our customers reduce costs and extend the Windows platform to provide greater value. Our solution, PolicyPortal, is a service that runs on Windows Azure to manage laptops running all flavors of Windows Client, including Windows 7. We believe the combination of PolicyPortal on Windows Azure, and Windows 7 is a great combination to lower costs for our customers while increasing functionality.
Since 1999, Nuance and Microsoft have partnered to help users and organizations overcome barriers to productivity cause by paper. With Windows 7 we have dramatically magnified the benefits of that partnership, to the benefit of all users. Scanning has never been so easy, converting documents never so valuable, and the user experience never so compelling. The combination of Nuance imaging applications on Windows 7 will make everyone believe in the Green Office.
The best part of my job is seeing all the new investment in Windows 7! There are many other partners getting ready for Windows 7 - please visit www.readyset7.com to learn more or simply see what they are saying here.
Last week, I blogged that members of the Windows Technical Beta Program would not be receiving a complimentary copy of Windows 7. Normally I hate to be wrong but in this case, I’m stoked that I am.
To show our appreciation, members of the invitation-only Windows 7 Technical Beta Program will be eligible for a free, final copy of Windows 7 Ultimate. For more information on how to take advantage of this, refer to Paul’s post in the .Beta_Program newsgroup for details.
Tell Paul that Brandon sent you - and be sure to thank him!
When we announced Windows 7 had RTM’d on Wednesday, I posted that OEMs would receive the RTM code within a few days. Well, it’s been a few days! Earlier today, a handful of OEMs arrived in Redmond to pick up their RTM code. In the past when a Windows release reaches RTM, we have traditionally given some/selected OEMs the opportunity to come to Redmond and pick up the RTM code personally. I thought it would be neat to showcase these OEMs that came to campus today as the RTM code is handed off to them to begin preparing for General Availability (GA) on October 22, 2009!
HP: On right is Sean Kovacs, HP DTO Onsite Engineer. On the left is Titan Yang, HP Systems Engineer.
Toshiba: On the right is Hideki Yagi, Director at Toshiba. On the left is Michael Henry, Global Alliance Manager for Toshiba. On the far left is Greg Taylor from Microsoft and on the far right is Mari Kitajima also with Microsoft.
Lenovo: In the middle is Nicole Hopper from Lenovo. On the left of her is James Hendergart and to her right is Zhan Ding both of Microsoft.
Asus: On the left is Derek Li, Systems Engineer from Asus. On the right is David He from Microsoft.
Acer: On the left is Yifan Li, Engineer from Acer. On the right is Clint Woon from Microsoft.
Dell: On the middle right is Christian Piccini, Software Engineer from Dell. On the far left is Jay Hendricks, Senior Software Engineer from Dell. Second from the left is Phil Burtscher and on the far right is Matt Davis both from Microsoft.
Sony: On the left is Herbert Pang, Program Manager for Sony and on the right is Mina Bush, Software Engineer for Sony.
Fujitsu-Siemens: On the left is Henning Klein, Program Manager for Fujitsu. On the right is Constantine Mitschke-Collande from Microsoft.
[Note: Order of OEM by order in which photos were taken today.]
As GA approaches this fall, it will be exciting to see the awesome OEM products running preinstalled with Windows 7!
I thought I’d share an inside peek from our annual sales kick-off event in Atlanta. Steven Sinofsky joined Microsoft CEO Steve Ballmer on stage to announce the RTM of Windows 7 and Windows Server 2008 R2. There’s even a clip of Steve Ballmer signing the gold RTM DVDs. Check it out!
Windows 7 Sneak-Peak from MGX