We’ve mentioned the IE9 features WordPress.com is utilizing in an earlier post, but the more we think about it, the more impressed we become. So, we want to dedicate some time discussing a really unique roll-out of pinning and dynamic Jump Lists with IE9 on Windows 7.

As many of our readers know, WordPress.com is popular blog hosting site that lets people create their own blogs with limited effort (and no requirement for backend blogging knowledge – a big perk for non-technical users). They have an incredible user base of over 20 million sites that rely on WordPress.com to share their news, stories, and adventures. You may recognize some of these sites that are hosted on WordPress.com: TechCrunch, VentureBeat, and many others.

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To continue providing their users with a truly great web experience, WordPress.com has implemented pinning and Jump List support for every one of their blogs. This means that blogs hosted on WordPress, like the Crazy4ComicCon blog we mentioned a few weeks ago automatically have the capability to pin their site to Windows 7 taskbars. Once pinned, customers can right-click on the favicon and see the last five blogs posted to the site via a dynamic Jump List.

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Why this is great for bloggers?

Like we describe over on buildmypinnedsite.com, pinning gets powerful results! Here are some stats about patterns they’ve noticed from their IE9 users who have pinned their sites:

- Hi5 saw a 200% increase in activity

- 34% of Flixster users read more content via their Jump List and stayed on the site 57% longer

- Huffington Post saw a 49% increase in time spent on the site and Business Insider saw 95% increase in stories read

- Killers’ website noticed that visitors stayed on the site 103% longer

- Pinned users of Gilt.com visited 39% more often and Gilt recognized 45% more complete sales

Additionally, for those WordPress.com bloggers, there’s no work! Because it’s a feature that’s built into IE9, it doesn’t require any extra effort on your part. Bloggers should consider all of the Windows 7 customers who visit their site, and encourage them to pin their blog to the taskbar. It’s a great way for their readers to have one-click access to their favorite bloggers’ latest content.

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WordPress.com has taken pinning and dynamic Jump Lists to a new level and is offering their bloggers a tremendous opportunity to drive even more traffic to their blogs.

We encourage you to visit your favorite WordPress.com site in IE9 and try out pinning for yourself!  And, if you are interested in creating a personalized pinning experience for your site, visit buildmypinnedsite.com for more information.

Roger Capriotti
Director, Internet Explorer Product Marketing