Next Phase of Ad Campaign About to Hit

Twitter Trackbacks for Next Phase of Ad Campaign About to Hit - Windows Vista Team Blog - The Windows Blog [windowsteamblog.com] on Topsy.com

Mon, 31 Aug 2009 19:18:50 GMT

Pingback from Twitter Trackbacks for Next Phase of Ad Campaign About to Hit - Windows Vista Team Blog - The Windows Blog [windowsteamblog.com] on Topsy.com

re: Next Phase of Ad Campaign About to Hit

Emelio Lizardo — Wed, 29 Oct 2008 15:49:42 GMT

So, now that I was forced to buy Vista, and strain myself resisting the urge to throw my machine out the window by remembering it the problem is Vista, will I have to pay again for 7 or will Microsludge send it to me free as an apology?

re: Next Phase of Ad Campaign About to Hit

ExDotNetter — Tue, 23 Sep 2008 13:23:36 GMT

I'm a PC, and now, I'm Microsoft-free.

BlogMS Weekly Articles Published - 15th September 2008 to 21st September 2008

BlogMS - Official Microsoft Team Blogs — Mon, 22 Sep 2008 20:17:57 GMT

189 Microsoft Team blogs searched, 91 blogs have new articles in the past 7 days. 214 new articles found

re: Next Phase of Ad Campaign About to Hit

newscientist2000 — Sun, 21 Sep 2008 06:13:04 GMT

You guys are really pumping up Vista for the masses these days, Im being bombarded with Ads on the radio and on my DVR! I the ads sound convincing enough that if I was in the market for a new PC I might make me more likely to buy one with Vista on over buying one with Vista and installing XP side by side with it.

Progress!

Macs are still to overpriced, and actually with the Economy being shakey I would expect the Apple goods to sell less unless Apple drops their prices.

Vista on the average machine these days with 2-4GB of ram works great. The only problem is that I cant figure out how to make Office 2007 default to the 2003 file formats when I create a new file on the desktop using a right click!

Oh and why wasnt the improved WordArt component in Office 2007 Word, only in Excel 2007 and Powerpoint 2007?

I guess thats room for improvement in Office 2009!

re: Next Phase of Ad Campaign About to Hit

Safetynet22 — Fri, 19 Sep 2008 05:36:05 GMT

x2be- I can confirm that the original images have been replaced with ones that now say CS3 windows. someone definately coverd this up quick. not a real big deal though. a bit of a black eye though.

brandon- did microsoft suddenly copyright the term 'pc' when we were not looking? copying apple ads may not be the best idea. it lends credence to apples strategy. microosft is playing right into the hands of their competitor.

all- did anyone think about the term 'windows without walls' through? microsoft is setting them selfs up here. I see apple coming out with a future ad like this-

PC Guy- 'hi, i'm a pc"

Mac Guy- 'hi i'm a mac"

PC Guy- 'woah! all that is left is the window'

Mac Guy- 'yea, i don't know why we need it now.'

PC Guy- 'hmmm'

Mac Guy- 'well, i have some great photos of my trip i need to make, so i will go now and good luck with this mess.'

just some thoughts to think about. it's not bad. its just not great either.

re: Next Phase of Ad Campaign About to Hit

Brandon LeBlanc — Fri, 19 Sep 2008 05:20:41 GMT

Ceinach, did you have trouble playing the videos in the Silverlight player in IE8 Beta 2? They worked for me. I put in the word there might be some issues to some folks who can look into it.

I'd prefer it if you continue leaving comments here. I like hearing from you and your feedback is very much appreciated.

As long as the feedback is constructive and respectful we want to continue hearing from you.

- Brandon

re: Next Phase of Ad Campaign About to Hit

Ceinach — Fri, 19 Sep 2008 04:48:28 GMT

Brandon,

What do I think of the new ads? Well, running IE8:

1. When I click on the link I get an "error on page" at the bottom of my browser.

2. When I click on the .mpeg file I get a Windows Media Player error.

3. The only ones that will play for me are the wmv ones.

Aside from that, the new ads are better...but again, what are you selling? I really don't care that Eva Longoria is a PC user. We've now had six minutes of "warm up ads" and now I'm looking at more "warm up ads" that aren't selling anything. Are these ads going to get to some point and show us whatever great products/features you are trying to sell? They also legitimize Apple's advertising campaign.

I'm lost and absolutely nothing anyone, the press or otherwise seems to be getting through to Microsoft. Everything is always great, the ads are perfect, nothing is wrong, this how we planned it, etc. Don't get me wrong, these are definately better than the previous Jerry ads (which I believe actually damaged MS's connection with real people), but again, you aren't telling us WHY Microosft is better. WHAT does Microsoft make that you are selling? HOW is this going to make my life and business function better? etc. It's just vague statements from celebrities and such, but at the end of the day...Apple could very well have said the EXACT SAME THING. There is nothing Microsoft or Windows-specific in these ads.

You've lost me. Really. Lost. I'm simply going to stop posting on these forums. It's really just pointless I can see.

re: Next Phase of Ad Campaign About to Hit

doze — Fri, 19 Sep 2008 04:29:07 GMT

Random points...

PC = Personal Computer

Nowadays PC equals not Mac, but these days Macs are pretty much a PC hardware wise running Mac OS X. Hmmm...

Microsoft is a software company, Apple is a Software/Overpriced Hardware company.

Microsoft makes software for "PCs", Apple "PCs" too... Apple Ads are extremely confused slagfests without real facts.

Advertising is important, mostly because the average person buys based on who has the largest voice in promoting their product.

These Microsoft ads don't slag Apple, bravo!! It's refreshing, even if people don't get them. They are successful in that everyone is talking about them, and that is a good thing whether it be positive or negative. Can't wait to see the next phase. Hopefully they will open some eyes, and allow people to make up their own minds by experience instead of taking someone's word.

I use both Windows Vista and Mac OS X, but still prefer the Windows just because it does more on one box than OS X... not to mention it has the games too, although when there is time to play the Xbox 360 has filled in that department.

Anyways, if advertising and getting correct information out to the masses didn't matter, we'd all be using Commodore Amiga's now because they were light years ahead of the PC and Mac... ;)

re: Next Phase of Ad Campaign About to Hit

Brandon LeBlanc — Fri, 19 Sep 2008 03:55:23 GMT

x2be, whether it's a cover up or not there isn't enough there to actually say they were made on Mac. See my above post.

Anyways the new ads are appearing and are available online here:

http://www.microsoft.com/presspass/windows/videoGallery.aspx

What do you think of the new ads?

- Brandon

re: Next Phase of Ad Campaign About to Hit

Brandon LeBlanc — Fri, 19 Sep 2008 03:50:02 GMT

Ceinach, no need to get cynical. And it doesn't look like a nightmware to me. The new ads look fantastic.

According to the ComputerWorld article posted by x2be - only specific frames from the TV ads show files properties for "Adobe Photoshop C3 Machintosh". That's hardly anything to get worked up over. It could simply be that someone took screenshots of frames from the new TV ads and put them into Photoshop on a Mac to offer the images for download. It's far from conclusive that they were "created" on the Mac especially since they are images of specific video frames. I don't recall Photoshop making videos.

I went to the PressPass site just now and when I download the "print quality versions" of the images in question from tonight's new TV ads they show "Adobe Photoshop CS3 Windows" under Program Name in the file properties.

- Brandon

re: Next Phase of Ad Campaign About to Hit

x2be — Fri, 19 Sep 2008 03:48:59 GMT

hmm someone covered it up rather quickly

re: Next Phase of Ad Campaign About to Hit

Ceinach — Fri, 19 Sep 2008 02:41:35 GMT

"Microsoft's 'I'm a PC' ad images made on Macs"

Don't worry. I'm sure Chris will come back in another posting and tell all of us that this was always part of the "plan" too.

This is quickly turning into a complete nightmare for Microsoft I imagine. Worst ad campaign in the history of ad campaigns is what this is quickly becoming.

re: Next Phase of Ad Campaign About to Hit

x2be — Fri, 19 Sep 2008 00:14:42 GMT

great job guys... great...

"Microsoft's 'I'm a PC' ad images made on Macs"

http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9115120&intsrc=hm_list

re: Next Phase of Ad Campaign About to Hit

mikefarinha — Thu, 18 Sep 2008 19:32:09 GMT

Silly silly comments.

Here is the correct link to the NYT article

http://www.nytimes.com/2008/09/18/business/media/18adco.html?pagewanted=2&ref=technology

Here is the last portion of the article:

As for Mr. Seinfeld, will he return at some point?

“Jerry is a friend of the agency and Microsoft,” Mr. Reilly of Crispin Porter said, adding in a sly allusion to Brand X, “You like to keep your friends close — and your enemies closer.”