Next Phase of Ad Campaign About to Hit

So there seems to be the rumor running around that we're supposedly cancelling our Bill Gates and Jerry Seinfeld ads tomorrow. I wouldn't count on anything being "cancelled". It was always the plan to have Jerry Seinfeld in the first phase of the campaign and not a part of every ad. Instead, our Windows Consumer Campaign is moving into the next phase and we did mention previously that you should expect the campaign to evolve. I'll direct you to a post by Stuart Elliott of The New York Times to shed some light on what's next for our ad campaign.

More to come - stay tuned!


Comments

  1. Posted on: September 17, 2008 at 11:59PM  

    You know what's ironic, when Microsoft wanted to take the word processing market share from word perfect you simply made a better product at a better price, when Microsoft wanted to win the browsers wars, you did the same thing, what made Microsoft the leader that it is was; you always did what ever it takes to insure you products were the best. Now your worried about apples ad campaign, and why don't people love Vista.  Just simply do what made you the industry leader that you are.  Make a better operating system than Apple. Fix the problems with Vista, the UI, the Compatibility problems, the UAC and the DRM, that's your four main problems.  Beat them at their own game,  Beat them or anyone like you always have, by being better than them.  I really don't understand what happened to Microsoft, in your beginning if Microsoft acted the way it has since Vista, you would have been a page note on IBM's many acquisitions.    Bill Gates took no prisoners and took no sh#@ from any one ore any company. He wanted to win, and he did it by being the best....

  2. Posted on: September 18, 2008 at 12:35AM  

    Nice!!!

    I wait new Spot!!

  3. Posted on: September 18, 2008 at 12:56AM  

    I knew that Seinfeld wouldn't be in every ad!

    (Not that there is anything wrong with that.) :P

    In any case, I don't want to see Apple get crushed by this part coming up, just the opinion of their marketing. Lately, it has been pretty sleazy.

    As for those who keep insisting MS needs the money for R&D, look at the Mojave Experiment, and pretend this was just presented to MS execs and not you, and never was intended to be shown to you. What would you think about where the money needed to go? Into R&D or advertising? If you have a good product, and the name is dirty, you know what the problem is. And I think Mojave was that test to Microsoft mainly, even if they are showing it to us now.

  4. Posted on: September 18, 2008 at 1:46AM  

    @ Photo1921a

    Vista annoyin resolved !!

  5. Posted on: September 18, 2008 at 9:22AM  

    Photo1921 must never actually use OSX and change any system settings which prompts for a Sudo box.

    Infact, you HAVE to type in credentials with Sudo, there is no "prompt for acceptance" with the OK box. So infact it takes more time on OSX than Vista to clear security checks.

  6. Posted on: September 18, 2008 at 9:31AM  

    Photo,

    You hit the nail right on the head. Make a better product and it will sell itself, rather than investing large amounts on ads. The additional side effect from the effort will be that you have a better product. Word of mouth will do more to sell your product than weird, esoteric ads that supposedly have some really deep meaning. At this point the hype is so great that there is no way these ads are going to have anything other than either: a> an expected conclusion and a toned down presentation b> even more strangeness that alienates people from what Microsoft is trying to sell.

  7. Posted on: September 18, 2008 at 10:19AM  

    Chris,

    The New York Times article requires a log-in and such. Could you provide us a standard-link? Googling, I'm finding every site is full of negative comments and people are not beleive that microsoft planned this. They are saying this was a panic by microsoft because the ads are not working. from my perspective I've seen 6+ minutes of ads with no point, so I assume that this is real. microsoft flubbed the ads, they are not working, they are furthering the vista type image the people do not want. MS is desperate to trying to save face at this point. all the major magazine and editors are saying the microsoft sales reps are calling in desperation this morning to try and spin. nobody is buying your story of this being planned. looks like a train wreck occurred.

    Chris, what is the counter response article from microsoft? please provide link to standard article without registration and fees requirement.

  8. Posted on: September 18, 2008 at 12:19PM  
  9. Posted on: September 18, 2008 at 12:26PM  

    spin

    spin

    spin

    the ads were a disaster. thats the real story here. chris you embarass yourself with your spin. dont insult intelligence here. this was never the "plan".

    this is exactly the issue with vista. you are so out of sync with reality that we can not even connect with what you state here. this i.s not good news. any method to state contrary is spin and deciet. you are insulting us by not telling truth

    ooo-Rodger Rawson-ooo

  10. Posted on: September 18, 2008 at 1:15PM  

    Years from now students in business, marketing and computer science classes will be studying Vista as the way NOT to do things.

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