Windows ‘Mojave’ Video Posts

Last week we showed a video of the Mojave Experiment to a small group of folks here on campus.  Today we are excited to share the results with the public.

For those new to the Mojave Experiment, it's a focus group effort we initiated a few weeks ago. We interviewed and polled 120 participants in San Francisco, in hopes of better understanding everyday users' perceptions of Windows Vista and seeing whether there really is a gap between perception and reality. We wanted to see how people reacted to Windows Vista when they were not aware they were seeing Windows Vista. We recorded our discussions, and today you can see them for yourself.

Some other facts about the research: 

  • The focus group took place over three days in San Francisco and was conducted earlier this month.
  • All participants were either Mac, Linux, or users of versions of Windows that came before Windows Vista. Respondents were chosen from the focus group organizer's database, called at random, but then selected based on having a low perception of Vista (<5 rating on a scale of 1-10).
  • The participants were given a demo by a trained retail salesperson - geared towards the experiences they seemed most interested in following a series of interviews. While the retail salesperson drove the demo, it was geared by the interests and direction of the participant.
  • We did not use some geeked out or custom built PC. We used an HP Pavilion DV2500. It had 2GB of RAM and was running an Intel Core 2 Duo CPU T7500 @ 2.20GHz. The OS was a 32 bit version of Windows Vista Ultimate.
  • Of the 120 respondents polled, on a scale of 1:10 where 10 was the highest rating, the average pre-rating for Windows Vista was 4.4. After they saw the demo, respondents rated Mojave an average of 8.5.

Finally, some people have asked if Mojave is the big marketing project we're working on - it's not. The Mojave Experiment is just that: an experiment we conducted on the fly that yielded interesting results. We're publishing the video today because we think you'll also find it interesting.


Comments

  1. Posted on: July 30, 2008 at 6:18AM  

    I have not seen a single spot where apple could present the future of its system.

    only thing I can do well is FUD against Vista and against Microsoft.

    PLS MICROSOFT

    REMOVE SUPPORT BOOTCAMP, destroy compatibility with Parallels, VMware etc in Mac hardware.

    and then I want to see what will have to say these gentlemen

  2. Posted on: July 30, 2008 at 9:14AM  

    I think I will throw my two cents in here. I was impressed enough with RC1 that I bought a HP laptop with the free Vista upgrade disk in late 2006. Then I did an unsupported upgrade from XP to Vista for a HP desktop with an Athlon 64 X2 processor. Both performed well and I was happy I upgraded. Recently I bought a HP with Vista 64 bit and I love it.

    The only problems I have had were with a Gateway that I bought last July (I don't blame Gateway). When  I uninstalled a trial version of MS Office 2007 and installed my own copy, MS Update would not install some patches that had previously been installed on the trial. Repeated attempts to reinstall according to directions from MS email support did no good. I also uninstalled a trial version of McAfee's Security Suite and installed the free version from my ISP. I don't remember what happened but it didn't work.  Eventually I just reinstalled from the recovery disk. Even though I knew there were risks in doing so,  I had 4GB of RAM installed in the Gateway. I began having occasional memory management related BSOD's. It turned out that IE7 became unstable when McAfee's Site Advisor or AVG8's Link Advisor were enabled. Although the Gateway has behaved itself for months now, I can understand how someone whose first encounter with Vista was similar to mine with the Gateway would be unhappy and blame Microsoft for their problems.

  3. Posted on: July 30, 2008 at 11:31AM  

    Whatever way you look at it, users are clearly unhappy with Vista. And much more so than they ever were with XP. In the case of XP unhappiness at release time seemed to centre around stability and security, and licensing to some degree.

    However, anger here seems to be much more about features and priorities. Whilst few would argue that Vista isn't a step up in terms of the graphic design of the OS, it is 'at what cost' that has people detracting.

    When people start to see missing and (in many cases) clearly removed features which they depended on, and other functions tweaked - and dumbed down - this is what gets up peoples noses.

    If Microsoft were listening to it's customers they would realise that no amount of spin and FUD on their part will turn the heads of previously loyal customers who find the operating system makes it harder to 'get their work done'. Basic searching by file and folder name - for example - has been made much more difficult - when this clearly wasn't broken to begin with. Search is now trying to be clever - but it can't do the basics well any more.

    So when others say - 'Get coding' - I think they are referring to 'get our basic functionality back - please!!'

    As for (MS) people saying that the criticism is 'the Anti-Microsoft' lobby - this is rubbish. I am a huge MS fan, but find that Vista is making my life harder than XP ever did. And with no way back at this stage - it just isn't good enough.

  4. Posted on: July 30, 2008 at 11:40AM  

    Here's an idea. If you don't like Vista then don't use it and don't waste time writing about how you don't like it!

    The Windows ‘Mojave’ experiment was a clever marketing idea but makes a good point. If people can see the quality of the product and ignore the rumour mill then they will like it!

    Personally I am a huge fan of Vista/2008 over XP/2003. I have been using it in full production now since SP1 became avaliable.

    I would like to see some improvements to the RSAT and WDS features but expect these will come over time as they have done with pervious versions of Windows.

  5. Posted on: July 30, 2008 at 2:44PM  

    I have been in computer since 1980 and i can say we have had huge improvements. you remember windows ME, god awful thing Microsoft did to cutomers. remember XP when it came out, man it sucked whale turds for a long time.

    Vist well it is very unstable, even in just explorer, crashes maybe 30 times in a night, very odd that Microsoft has not been sued on this, when I spend $4,000 on laptops in a professional environment and  none of the staff (all PHDs) can get it to work right, well you owe me $4,000. I am so pissed off at Microsoft on this that does the word class action mean anything, remember what happened to GM when it was proved they knew about gas tank safety. Or the Drug Company's selling drugs that they Knew were killers.

    If anything corporate greed has torpedoed America, Microsoft has been part of a huge theft of American and the Worlds money through plan stupid greed, using us as a test base to get the bugs out, why Vista will not run Microsofts own programs without crashing, since the computer cannot work with a defective operating system my laptops are junk, and I want my money back on the computers, but it is too late, but not for legal action.

  6. Posted on: July 30, 2008 at 2:58PM  

    I was a Vista hater, as I first tried it out when there was almost no support.  Random hangs, BSODs, unstable; it was terrible.

    However, I recently purchased a new M1530, and I've realized Vista isn't so bad after all.  With proper drivers and SP1, Vista is fine.  

    Vista does take some time getting used to, but Vista/Windows 7 will be the dominant OS in the future.  May as well start learning now.

  7. Posted on: July 30, 2008 at 6:04PM  

    IMHO, The PhD's should sue Bob and so should Microsoft.

  8. Posted on: July 31, 2008 at 12:43PM  

    I think that they were really trying OS X, and they were fooled into thinking they were seeing "Mojave" LOL.. Vista much faster than XP, that is impossible!!!!!! LOL you guys made me laugh with this "experiment"

  9. Posted on: August 01, 2008 at 3:53AM  

    sosico , it's possible 100%

    you use normal XP or XP cut with Nlite?

    Use Vista genuine, + hotfix + sp1 +

    Superfetch work FINE!

  10. Posted on: August 01, 2008 at 7:11AM  

    My opinion?

    (Average end users get a pass on this one)

    Any "Tech", who cannot get Vista to work properly or figure out why it's not, needs to have their IT certs revoked.

    WE are the TOP of the food chain in IT, yet WE are the ones doing all of the whining and moaning on blogs and boards? That does NOT compute.

    1. If you built your system and didn't check the HCL or SCL BEFORE you built it, then the problems are your fault, buddy. Vista has nothing to do with your negligence. You're supposed to be a tech. RTFM!

    2. If you bought a system from any of the major manufacturers and simply "trusted" that they did everything right, then you're naive.

    3. If you get a client who is complaining about Vista, you should be able to tell them what the problem is. A blanket statement that blames the OS, shows your laziness/inability to do your job.

    I've deployed Vista effortlessly because I did things the right way. I made sure that ALL hardware and software in those environments were compatible and I did my research in depth.

    People who aren't prepared to do their job should just shut up and/or get out of the way of those that do.

    Respect your craft and your tools. Eventually word WILL get out that some IT persons have rolled out Vista with no problems. Think about it...what will that do to the reputations of those who had nothing good to say about the OS?

    The consumers feed off of what we give them. DON'T GIVE THEM A SOLUTION THAT YOU HAVEN'T TESTED AND PERFECTED FOR YOURSELF! Vista isn't difficult to get running quickly and efficiently when you know what you're doing. END OF STORY!

Trackbacks

  1. Posted by: Paul Mooney on July 29, 2008 at 9:44AM

    Windows ‘Mojave’ Video PostsThe Windows Vista blog has at last shared a video of the much talked about...

  2. Posted by: GottaBeMobile on July 29, 2008 at 10:23AM
  3. Posted by: Bob's Blog on July 29, 2008 at 4:26PM

    Check out the Mojave Experiment . I think you will be surprised and entertained. Background Windows Vista

  4. Posted by: David Overton's Blog on July 29, 2008 at 6:42PM

    I have to admit I really like this – take people who rate Vista as a ZERO, show them a new operating

  5. Posted by: Team Blogs at Microsoft on August 14, 2008 at 6:58PM

    132 Microsoft Team blogs searched, 59 blogs have new articles in the past 7 days. 122 new articles found