Windows ‘Mojave’ Video Posts

Posted by:
Chris Flores
04:09 AM Tuesday
Jul 29, 2008
98 Comments

Last week we showed a video of the Mojave Experiment to a small group of folks here on campus. Today we are excited to share the results with the public.

For those new to the Mojave Experiment, it's a focus group effort we initiated a few weeks ago. We interviewed and polled 120 participants in San Francisco, in hopes of better understanding everyday users' perceptions of Windows Vista and seeing whether there really is a gap between perception and reality. We wanted to see how people reacted to Windows Vista when they were not aware they were seeing Windows Vista. We recorded our discussions, and today you can see them for yourself.

Some other facts about the research:

The focus group took place over three days in San Francisco and was conducted earlier this month.
All participants were either Mac, Linux, or users of versions of Windows that came before Windows Vista. Respondents were chosen from the focus group organizer's database, called at random, but then selected based on having a low perception of Vista (<5 rating on a scale of 1-10).
The participants were given a demo by a trained retail salesperson - geared towards the experiences they seemed most interested in following a series of interviews. While the retail salesperson drove the demo, it was geared by the interests and direction of the participant.
We did not use some geeked out or custom built PC. We used an HP Pavilion DV2500. It had 2GB of RAM and was running an Intel Core 2 Duo CPU T7500 @ 2.20GHz. The OS was a 32 bit version of Windows Vista Ultimate.
Of the 120 respondents polled, on a scale of 1:10 where 10 was the highest rating, the average pre-rating for Windows Vista was 4.4. After they saw the demo, respondents rated Mojave an average of 8.5.

Finally, some people have asked if Mojave is the big marketing project we're working on - it's not. The Mojave Experiment is just that: an experiment we conducted on the fly that yielded interesting results. We're publishing the video today because we think you'll also find it interesting.

Comments

UnitG2

Posted on: September 14, 2008 at 11:59AM
I was unable to live with Vista on my Dell laptop (that came with Vista) for the longest time because of almost daily BSOD's with stock everything. Some recent BIOS updates from Dell seem to have fixed it.

Now, its really smooth and I am even trying it out on a hybrid hard drive which is an amazing experience. But if I hadnt been able to easily move back to XP during that time I would have been really angry because it was a joke.

Overall, what we lost really was the Windows ability to run on pretty much anything- its a real crap shoot. Some people never have a hint of a problem, some people getting completely frustrated. The lessons to be learned by the rollout of XP completely lost to MS. Some have mentioned MS Bob and Me. But I remember Exchange (a product they wouldnt even use themselves for years) and other rollouts by MS. This is what MS does to people over and over- make them the testers and overcharge them for the privilege. No wonder people are angry.
TheEyes

Posted on: September 20, 2008 at 9:33PM
i just wanted to add my lil say in the matter, im not here to burn vista or any other os (to much) im just gonna share my experiance so ill make it simple...maybe

lets start with my vista experiance, i started off with vista upgrades to xp to get it to look and have some features of vista, i dug it and it prob added to the hype, i later got ahold of the rtm iso and installed it on my dell optiplex gx-50 with 1.10GHz 384RAM 20GBHD and 128MBVRAM (nvidia, no shader) and it installed fine and ran quite well but there were alot of things i found confusing like user options and control panel etc etc, gadgets were useless since i dont like clutter, i couldnt run any of my games but i could host them with my server software, media center was nice also, i didnt experiance any sudden slow downs or crashes and the eye candy is really what sucked me in honestly. im sure this has changed quite abit from the rtm but im not going to try it because if i want vista i can put it into xp (which i already have). from my point of view and everyone i know xp is the main choice and will always be. my gf uses vista and hates it to be honest, my grandfather uses xp and dredding an upgrade to such an os he has mentioned not even using windows anymore and moving to ubuntu. i also have a friend who uses osx and regrets ever buying one because they finally went to intel after she bought it and personally i always felt that it was an os for yuppies. now i thought vista was fair but its just not gonna be the os everyone is hoping, my advice is pay more attention to the next windows "w/e" but im not a trolling fanboy or some super professional im just a video game dev. I run ubuntu with windows vistaxp and osx for iphone development in vm, runs fine i get all the eye candy i want i have all the drivers i need and i know how to run any program i want on it, despite what some may say ubuntu can out perform for those who have the savvy, so i wouldnt recommend it to a yuppie or dummmie user....really thoe vista isnt there its just another fancy glass and gem coverd cod piece.

i cant say for sure what exactly is needed in os so lost in its own ego that it needs to do somthing like this and have ads with jerry seinfeld to compete with the comediac but very wrong mac commercials. people are foggy now adays we dont know what we want anymore cause were to over loaded with all of this hype, just get back to the basics please.

meh im done ....that was slightly entertaining....i guess.... burn on fanboys...burn on
GunnerL

Posted on: February 25, 2009 at 1:55AM
The king of high-end retail in New York City the Saks, or Saks Fifth Avenue, made a bit of a blunder when they picked a new line of very expensive suits from Kiton, the Italian fashion line. These suits go for way more than a payday loan; paying $10,000 for one of their jackets is a good deal. Perhaps not the greatest idea to spring a fashion line on us when no one wants to pay for high end too much anymore – and more people are getting a cash advance than ever before.

Trackbacks

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