Last month, Window's Internet Explorer launched Carbon Grove, a green campaign designed to mobilize internet users to pursue reductions in their personal carbon footprints. Today, we are excited to announce that the campaign is expanding to France, and in partnership with
American Forest we are taking steps to make the virtual forest a reality through the planting of up to 250,000 real trees in deforested regions across the globe.
Carbon Grove is a carbon footprint reduction reminder service that empowers users to reduce their impact on the environment, and through the use of Windows Internet Explorer 7 with Dynamic Security Protection, users can also help improve the internet environment. Internet Explorer 7 is architected with security features that help defend against malicious software (also known as malware) and better protect against the theft of personal data by fraudulent websites.
By participating in Carbon Grove's campaign, internet users nurture a virtual tree seedling and after six weeks of continued commitment to carbon reducing efforts, Internet Explorer will then sponsor the planting of a tree in a region of need around the world.
To participate in the campaign, users register at www.carbongrove.com and follow the simple steps to plant a virtual tree. Users can then visit their tree once a week and watch it grow. As part of the campaign, Carbon Grove will send weekly reminders to users with updates on their trees' growth and how it has become shelter for virtual animals. The weekly email reminder will feature a link to the user's tree, as well as "green" tips on ways to help the environment in simple but meaningful steps.
Carbon Grove is built on Windows technology and Silverlight, and works with Internet Explorer 7 or Internet Explorer 8 Beta. If IE7 or IE8 Beta is not already installed on the user's PC, both are available as free downloads. You can download IE7 here and IE8 Beta here. With a Beta version of Internet Explorer 8, users can also take advantage of IE8's new WebSlice feature to monitor their tree's progress no matter where they are browsing.
Microsoft encourages employees, customers and partners to understand and embrace sustainability and learn how to improve the Earth's environment and foster a safer internet ecosystem. To plant your virtual tree and help our eco-system, visit www.carbongrove.com.