Announcing New Packaging for Windows Vista and 2007 Office System

With Windows Vista and 2007 Office system, we didn't just redesign the software packages themselves, but are also introducing new packaging for the two products.  The packaging has been completely revised and, we hope, foreshadows the great experience that awaits you once you open it.  Check out the photos below.

 

Windows Vista Home Basic

2007 Office Professional

 

2007 Office – Home & Student

Designed to be user-friendly, the new packaging is a small, hard, plastic container that’s designed to protect the software inside for life-long use.  It provides a convenient and attractive place for you to permanently store both discs and documentation.

The new design will provide the strength, dimensional stability and impact resistance required when packaging software today.  Our plan is to extend this packaging style to other Microsoft products after the launch of Windows Vista and 2007 Office system.

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Comments

  1. smowk69
    Posted on: November 01, 2006 at 12:38AM  

    Wow Great Packaging, the packaging itself is an incentive to buy. Nevertheless I will not be buying this, certainly not in the next 5 years as I cannot afford it, maybe crack it and buy it later like I did with XP, but then again I'd need to upgrade my pc heard Vista is a pig at draining pc resources, so don't worry hardware cannot be cracked therefore will not be buying at all :*(

    Anyway on to what I think about it!

    The Ultimate Vista with that *exclusive black* is a Great Design!

    XP is great, but has problems that Vista did not solve, Vista goes by its name..the difference is mostly visual.

    And by making such a Fancy Package doesn't one think its harmful to microsoft to subtly position Vista as a mere Visual Upgrade?

    Marketingly speaking in terms of Place, Product, Price and Promotion, things are not going as bad as I predicted.

    I suggest instead of a Product line with 4-5 products that are very similar in function, but vary in Price is not feasable and confusing to the Average Joe, its also a techno-phobes nightmare.

    I suggest a product line of 3 OS Ultimate/Regular and something Microsoft did not bother thinking of.. an Internet-Cafe Vista.

    The Place/Promotion is no problem at all, this is Microsoft Available anywhere, Packaging has been taking care of apart from the positioning in the consumers minds.

    Price is a Big Problem, software is not highly valued in Consumer Minds, as software is like fantasy its not tangible nor a service its Part of what should have came with PC.

    So I ask what is the point of creating such complex algorithms and Resource-hogging software that is very expensive to sell?

    Ultimate last i heard was just under $500.

    My Opinion is that if one wants to market a whole market, one must primarily target the Middle-Class and launch more Exclusive products later on for Snob-Class.

  2. newscientist2000
    Posted on: November 01, 2006 at 12:39AM  

    Yeah I just love that Microsoft Video for MS Ipod Packaging Parody

    http://video.google.com/videoplay?docid=36099539665548298

    Apparently the video was made by Microsoft.  Its very funny.  I guess we will find out if Microsofts packaging has changed much when we get to see the back of the boxes!

    Personally I think it was Sony who lost out more to Apple with the Ipod, remmeber the walkman, nah... ah well!

  3. Christoc
    Posted on: November 01, 2006 at 12:41AM  

    Release release release already! ;)

    I just got my laptop back from Gateway, time to install a new OS, but I really want to install Vista as a release version!

  4. bobmerk
    Posted on: November 01, 2006 at 11:32AM  

    With all the efforts most companies are making into environmentally-friendly packaging, I can safely say this packaging is going to look stupid on the shelves next to the DVD-sized casing everyone else is using.

  5. dejuid00
    Posted on: November 01, 2006 at 1:09PM  

    Well, this would be easier with rich formatting, but...

    Why is it:

    WINDOWS Vista

    -Product Version-

    Microsoft

    OFFICE -PRODUCT VERSION- 2007

    Surely it should be:

    OFFICE 2007

    -Product Version-

    or

    OFFICE

    -Product Version- 2007

    Oh, well.  I won't see consumer packaging anyway.

  6. Michael_Moor
    Posted on: November 02, 2006 at 1:50AM  

    It looks very nice.

    -------

    http://www.dl4all.com

  7. Ricky87
    Posted on: November 02, 2006 at 5:43PM  

    very nice!

  8. Nostromoo
    Posted on: November 03, 2006 at 10:59AM  

    The environmental costs of this concern me far more than I am "turned on" by packaging, which at the end of the day is just a box.

    I know some types of plastic _can_ be recycled, but can this box? It's down to the user to do anyway, and with recycling rates in the USA so low anyway, there is just as much likelyhood it will simply end up in landfill.

    I'd be delighted if Microsoft would provide environmental information regarding this design. Especially concerning the manufacturing process, and guidelines to users regarding recycling.

  9. raulsoto
    Posted on: November 03, 2006 at 3:21PM  

    i have to say, the dvd disk look awesome, the box, cool, the aero glass perfect, but i need to know about performance, stability, security (im not talking the adds defender, ie7) im talking about everything, the kernel, the os itself.

    we all want security and beauty at the same time, the perfect os. but all need this os because de compability, the plug n play, facility and easy to use, the 80% of pcs use windows,

    watchout

  10. Ryan
    Posted on: November 03, 2006 at 6:21PM  

    Nostromoo - I don't know about where you live, but where I do I've been told that the trash men are supposed to go thru the trash and seperate recyclables from actually garbage after they're done pikcing up everyone's trash. And by having looked at that photo, I'd imagine the packaging is mostly (recyclable) plastic for the case itself, and the inserts are (recyclable) paper. We may not have any solid proof at this time, but I'd iamgine MS did take the environmental concerns into considerment.

Trackbacks

  1. Posted by: Robert McLaws: Windows Vista Edition on October 30, 2006 at 8:47PM

    It looks like Long was right . Nick White announced the retail packaging for Windows Vista & Office

  2. Posted by: Mark Johnston's Developer Experiences on October 31, 2006 at 4:50AM

    I know that when you talk to any Apple owner they always rejoice in the experience of purchasing an Apple

  3. Posted by: Gabriel Lozano-Morán - The .NET Aficionado on October 31, 2006 at 5:40AM

    The Windows Vista team has posted on their blog pictures of the new Windows Vista and Office 2007 packaging.

  4. Posted by: Vistablog on October 31, 2006 at 8:06AM

    Anche l'occhio vuole la sua parte. Una nuova veste per le confezioni, ispirata ai disegni, ai colori e alle trasparenze dei due pacchetti software (Windows Vista e il nuovo Office). Via downloadblog

  5. Posted by: Blog de David Sebban [MSFT] on October 31, 2006 at 8:16AM

    Microsoft vient de rendre publique les visuels illustrant le packaging de Windows Vista. C'est beau :)

  6. Posted by: GottaBeMobile.com on October 31, 2006 at 8:33AM
  7. Posted by: Gizmodo on October 31, 2006 at 8:37AM

    Microsoft, planning to lure you into using Windows Vista and Office 2007 for the rest of your life, today reveals the packaging for the upcoming products, going with a rounded design reminiscent of a 1950s toaster. Let's let the Microsoftians...

  8. Posted by: chuza.org on October 31, 2006 at 10:10AM

    O deseño de envoltorios, e paquetería, é algo que moitas veces non se coida o suficiente, pero que preocupa a moitas compañías, e é parte importante do _marketing_ Esta nova, no fondo é unha excusa para sinalar a bitácora _oficial_ dos desenroladores

  9. Posted by: The Art of PowerPoint-ing on October 31, 2006 at 10:21AM

    Thanks to PowerPoint MVP for providing the information. The packaging for Windows Vista and Office 2007

  10. Posted by: Tiernans Comms Closet on October 31, 2006 at 10:30AM

    Windows Vista Blogs has some shots of the new Vista and Office 2007 boxes. These look very cool! Kind...

  11. Posted by: Microsoft News Tracker on October 31, 2006 at 11:01AM

    For the visually oriented, Nick White reveals some boxshots for Windows Vista and Office 2007 at the Vista Team blog and the packaging is really quite novel as it is a hard plastic case with a trendy rounded corner that has room for the disk and some

  12. Posted by: Silicon Valley Sleuth ES on October 31, 2006 at 11:26AM

    Microsoft no corre riesgos. El sistema operativo Vista no tendrá simplemente una interfaz totalmente rediseñada, sino que el embalaje será también nuevo. El nuevo paquete tiene esquinas redondeadas. Principalmente porque esas cajas con esquinas son poco

  13. Posted by: Windows Vista/Longhorn Blog on October 31, 2006 at 12:33PM

    Info from Vista Team, new package design for Vista and Office: With Windows Vista and 2007...

  14. Posted by: Nanda Lella's WebLog on October 31, 2006 at 12:50PM

    With Windows Vista and 2007 Office system the packaging has been completely revised. Check out the photos

  15. Posted by: Backstage at MED on October 31, 2006 at 1:08PM

    Hey, love the new packaging. Check it out as reported by Walzenbach , Engadget and Windows Vista Blog

  16. Posted by: El Bruno on October 31, 2006 at 1:38PM

    Buenas, hace un ratito he visto como será el nuevo packaging para Windows Vista y para Microsoft Office

  17. Posted by: El Bruno on October 31, 2006 at 1:40PM

    Buenas, hace un ratito he visto como será el nuevo packaging para Windows Vista y para Microsoft Office

  18. Posted by: Inside Office Online on October 31, 2006 at 3:54PM

    The box designs have come out for the 2007 Office (and Vista) product lineup. Check it out below. We're

  19. Posted by: Howard on October 31, 2006 at 10:11PM

    The Windows Vista team has released photos of the new packaging that Vista and Office 2007 will come...

  20. Posted by: Eric A. Duncan on October 31, 2006 at 10:30PM

    While checking out the new (and big shock to the design) packing that Vista and Office 2007 are going

  21. Posted by: Jije on November 01, 2006 at 5:15AM
  22. Posted by: Steve Clayton: Geek In Disguise on November 01, 2006 at 11:27AM

    Call me a geek (oh I did that myself so no need) but I luuurve these new product boxes for the Windows

  23. Posted by: Guillermo Taylor @ Microsoft on November 02, 2006 at 9:44AM

    Sé que algunos de ustedes saben, en especial porque hemos compartido alguna de esta información en los

  24. Posted by: Blogging About .NET on November 05, 2006 at 11:26PM

    Have you seen the design of Vista and Office boxes? Apparently I'm not the only one that after seeing...

  25. Posted by: Office pour et par les administrateurs on November 08, 2006 at 5:55AM

    La nouvelle boite n'est plus en carton mais en plastique. Les détails sont ici sur le blog de l'équipe

  26. Posted by: Site d'informations sur Windows Vista et "Windows Longhorn Server" on November 08, 2006 at 10:53AM

    La nouvelle boite n'est plus en carton mais en plastique.La couleur changera en fonction des versions.

  27. Posted by: Chris Pratley's OneNote Blog on January 31, 2007 at 5:21AM

    Yes, the final code of OneNote 2007 is now available for purchase in an actual box (with a curvy corner

  28. Posted by: palmit.commentary on February 15, 2007 at 1:16AM

    Earlier this week I came across a Windows Vista Ultimate package here in the office and discovered something interesting -...

  29. Posted by: Javier Romero on February 22, 2007 at 11:24AM

    En el Blog del Equipo de Windows Vista se anuncia el lanzamiento de los empaques para Windows Vista y

  30. Posted by: Shiny Shiny on March 07, 2007 at 6:46AM

    5px; float: left;"/> I must say, I'm a little astounded to learn that over at the Windows Vista Blog, many readers have been asking how to actually open the packaging that contains the disc! Are any of our readers having any trouble with this? If so,

  31. Posted by: Javier Romero on June 18, 2007 at 11:20AM

    Nuevo empaque para Windows Vista y Office System 2007

  32. Posted by: Minefeed.com on August 20, 2007 at 11:04AM

    I bought a retail copy of Office 2007 today (I'm loading up the new laptop I got for the world tour, [...]

  33. Posted by: palmit.commentary on August 21, 2007 at 2:07AM

    Joel, over at Joel on Software, wrote today about his less than fantastic experience with the new Office 2007 packaging....

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