Sony Executive Weighs in on Windows 7

Xavier Lauwaert here. We at Sony are excited to welcome the arrival of Windows 7 with its performance, ease of use and connectivity innovations. Indeed, pre-release reviews and engineering investigations show that Windows 7 is in line with industry needs and end user requests for an operating system that is leaner, faster, easier to use and more connected.

These last months we have been working with Microsoft to ensure that not only the operating system but also our PCs create a symbiotic effect whereby end user usage models are optimized. The end result is an improvement in day-to-day life performance as well as simply making the PC more fun to use. We live in a very PC-centric and connected world and Windows 7 addresses both these needs.

With households increasingly switching from desktops to notebooks and even having more than one PC, the concept of mobility and connectivity increases in importance. At the same time, Windows 7 is built on a solid foundation. Be it a netbook or a mainstream notebook, we expect to deliver unprecedented performance and connectivity options through Windows 7. Faster boot up times, improved battery life and the ability to stream your contents through the “Play To” feature will not only make the PC omnipresent but Windows 7 will also bring content “to life”.

Windows 7 will provide new solutions and expectations and we look forward to leveraging this release on our platforms.

Xavier Lauwaert
Senior Manager Product Marketing at Sony


Comments

  1. Posted on: July 29, 2009 at 3:27PM  

    Sony pls .

    Add DVD OEM Clean in your notebook .

    Thanks.

  2. Posted on: July 29, 2009 at 3:33PM  

    Looked at the Sony VAIO NW at Fry's yesterday.  Nice machine.  Next time I buy a personal machine I will look more closely at your line of products.  I'm not sure about the glossy screen though.

    Anyway, it looks like a great machine to run Windows 7.

  3. Posted on: July 30, 2009 at 2:50AM  

    It's great that Sony are "looking forward to leveraging [Windows 7] on their platforms."  However some of their recent laptops are unable to leverage all the features of Windows 7.

    Sony's decision to disable Virtualization Technology on the Intel chips on their high-end notebooks makes little sense when you consider that these machines are targeted at business consumers.   It was also annoying to find this out _after_ I had bought the machine, since none of the pre-sales literature mentioned it.

    Even more so when you realise that Windows 7 will include a virtual Windows XP installation to provide backwards compatibility. This will run with impaired performance on any Sony laptop where VT has been disabled. I would be interested to know what the Windows 7 team think about Sony crippling their customer’s ability to use their carefully constructed backwards compatibility feature?

    My Vaio Z11 is in all other respects a fantastic bit of kit, but when I upgrade to Windows 7 - which I intend to do - I will be missing out on one of the most important features.

    I urge Sony to release a BIOS upgrade for the Z11 - and any other so affected machines - to enable the VT features of the processor!

  4. Posted on: August 01, 2009 at 9:59AM  

    Do those pre-installed softwares in Sony VAIO VGN0NW15 compatible to Window 7? I want to buy one.

  5. Posted on: August 01, 2009 at 10:08AM  

    Sorry, I make a typo mistake. The Model number is VGN-NW15.

  6. Posted on: August 04, 2009 at 1:44AM  

    @ Howard Durdle

    Contrary to perceived opinion, we have received very little if any requests to enable VT technology up until very recently.

    In addition, our engineers and QA people were very concerned that enabling VT would expose our systems to malicious code that could go very deep in the Operating System structure of the PC and completely disable the latter.

    For these two reasons we have decided, until recently, not to enable VT.

    However, with the advent of XP Virtualization, there is impetus for us to relook at the situation and I can share with you that we will enable VT on select models.

    Though, i fear t say that the Z series will not be part of our VT-enabling effort.

    Indeed, we will focus on more recent models.

    In the hope this clarifies the background of our decision as well as our plan moving forward.

  7. Posted on: August 04, 2009 at 1:46AM  

    @pangwy

    Do you mean VGN-NW125?

    In any case, the NW series as a whole qualifies for a Windows 7 upgrade path from Sony. this upgrade path will include the OS, the applications but also the utilities and drivers.

    For more information on the upgrade path and the options please go to: sony.com/windows7

  8. Posted on: August 04, 2009 at 11:10AM  

    @Xavier

    The "we were protecting people from malicious code" story is nice spin, but seems a bit far fetched!

    Please can you comment on the reporting I've seen that says Sony actually disabled VT because it was able to get cheaper components from Intel if it did so?

    See: www.designisphilosophy.com/.../sony-confirms-no-hardware-virtualization-on-vaio-computers-past-present-or-future-20090622

  9. Posted on: August 05, 2009 at 3:24AM  

    @ Howard Durdle

    Sorry to disappoint you but that is indeed what our engineers have maintained as a reason for not activating VT  (in addition to the low business impact reason). Do you have any argumentation to contest their claim? We would welcome your experienced opinion.

    As regards the claim about about cheaper components, this is completely unfounded and we weclome the opportunity for the author of said article to prove his/her claim.

  10. Posted on: August 05, 2009 at 10:00AM  

    VGN-NW15 is a new modal sell at Hong Kong.

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